What is Brain-Friendly Marketing?
Brain-Friendly Marketing is strategy, messaging, and content designed with one goal in mind:
To work in flow with how the brain naturally processes information, not against it.
Every day, your ideal customers are bombarded with thousands of marketing messages.
Most get ignored because they’re not aligned with how the brain makes decisions and processes information
At Brain-Friendly Marketing, we use insights from neuroscience, behavioural psychology, and consumer decision-making research to craft strategies that:
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Capture attention fast (before the scroll)
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Build trust and emotional connection
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Guide buyers through the path to purchase
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Reduce friction and overwhelm in your marketing
No guesswork. No more random posts on social media wondering what'll work
It’s science-backed, conversion-focused strategy for brands that want results.
Why it works...
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Your brain filters is bombarded with noise and information all day. To survive it has to filter out the noise in milliseconds. We design content with that "noise filter" in mind
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People buy emotionally, then justify with logic. We speak to both the emotional and logical brain,
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Familiarity, contrast, visuals, and simplicity all influence memory and action. We bake them into your brand, messaging and marketing.
Who am I?
I’m Rhiannon-Amber, a business and marketing consultant I specialise in sales psychology and neuromarketing.
​I work with high-growth companies to strip away the BS and create marketing campaigns that actually work, because they're based on how the brain processes information and makes purchasing decisions.
I’ve consulted for equestrian, retail, fintech, and fashion brands, and I’m currently studying Applied Neuroscience. Whether I’m mapping an emotional conversion path or running eye-tracking and EEG studies to test campaign effectiveness, my goal is always the same: to create marketing that earns attention, builds trust, and converts.
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For as long as I can remember I've loved marketing. I remember as a teenager I'd post photos and videos to the Facebook page of the riding school my mum managed, long before the term "social media marketing" existed.
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I quickly became fascinated with what makes people buy, how to increase sales, how to create the perception of value and how to create marketing content that works.
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I fell into neuroscience by accident, after studying ways to improve mental health. The more I learned, the more I fell in love with studies of the human brain.
So I decided to combine my love of business and marketing with my love of neurology and psychology and created Brain Friendly Marketing
Testimonials
Here's what my clients have to say about working with me
Genevieve Joyce
Founder & Director
Equigate - The go-to admin app for equine & canine practitioners
Put simply, I cannot recommend Rhiannon Amber highly enough. She provides an utterly unique perspective with intricate knowledge of the equine industry from both, business owner, and clients perspective which helps her advise tailor-made steps you can easily take to see almost instant results.
She helps you to understand any issues you are facing from a number of perspectives which only enables you to better problem solve moving forwards
RA is wonderfully approachable and down to earth, meetings feel more like chats with an old pal.
Any investment you make on time with RA is money incredibly well spent, and a must for equestrian business owners regardless of size.
Annabel Holmes -
The Equine Ecologist
Before working with Rhiannon-Amber, I was struggling to attract the right clients and felt stuck undercharging for my services. Rhiannon helped me transform not only my marketing strategy but also how I positioned myself in the industry. Thanks to her guidance, I’ve increased my prices significantly and now charge over £145 an hour—without hesitation from clients. I’m fully booked and finally feel like the expert I know I am!
Stephanie Swites
Owner - Irish Mannor Stables
After just two sessions, I wholeheartedly recommend Rhiannon-Amber. Her authentic approach, coupled with practical strategies tailored to my business challenges, has made a significant impact on my business. If you're seeking a consultant who brings fresh perspectives and delivers tangible results, Rhiannon-Amber is the one to turn to.