What is Brain Friendly Marketing anyway?
It probably won’t come as a surprise to you, that all decisions, thoughts, reasoning occur in the brain. Every time you’ve decided to buy something, wether it was a chocolate bar at the supermarket checkout, a new car or an impulsive 2am Amazon order.
That decision was made by the brain, and was for the most part, entirely subconcious. I know you might like to think you’re super cool, logical and rational. You think you think things through, you compare prices, you compare reviews, you check feedback and carefully decide your purchases because you’re a financially responsible grown up who has their life together (kind of). But the neuroscience says otherwise.
What the neuroscience says:
Neuroscience has proven that over 96% of our thoughts, decisions and processes are entirely subconscious.
This means we don’t even fully understand why we buy things most of the time!
So this creates a paradox. Most market research is pretty useless if it relies on focus groups and feedback surveys.
Asking the conscious mind how it reached a conscious decision is… to put it blunty… a pretty expensive waste of time...
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So how does this brain science marketing work? It all sounds a bit complex for me.
We simply optimise your marketing for the way the human brain processes information, the way it makes decisions.
We take real time feedback from your audiences, right from their minds that no amount of traditional market research would tell us.
We look at data like:
How long an image caught their eye,
How long they spent reading the text.
Micro emotions they felt (but probably didn't even notice) while reading the text.
Did they experience cognitive overload?
Did their Insula activate? (we hope not that's the part of the brain responsible for disgust!)
Did they feel excited?
Are they likely to remember the marketing message or campaign?
We make tweaks, retest and then feed this research into your marketing.
A marketing plan based around your company goals, vision and targets.
We can focus on just one campaign or we can focus on your next two years and long term vision.
it's always bespoke, always lead by you and focused on what you want (or need) to get out of your marketing.
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You don't need a degree in neuroscience (although questions are always welcome if you want to learn!)
I'll handle the data reporting, the brain data, and the marketing plan and hand it over to you or your marketing team, with plenty of opportunities to make changes, ask questions and learn how to implement your shiny new scientific markeg plan.
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A scientific marketing plan sounds expensive... I'm not sure we have the budget for that...
It can be, sure. Or it can save you a LOT of money. Companies like Channel and Coca Cola invest hundreds of thousands if not millions on neuromarketing. (They wouldnt do it if it didn't have HUGE return on investment)
But let's park that for a second
When we make marketing brain friendly, we can make marketing more efficient. We can build trust faster, trigger emotions and streamline the buying process. We can make the whole customer experience more streamlined. This is exactly what we need if we want efficient marketing. Efficient marketing starts with efficient market research. Efficient marketing reduces ad spend. Efficient marketing increases sales. Efficient marketing is what I specialise in. And maybe, you should get in touch with me if you’d like your marketing to be more efficient and increase your ROAS...
Money spent on marketing that isn’t working is super expensive.
Investing in streamlined marketing that works because it’s based on the human brain makes purchasing decisions saves you money.
If you’d like a free consultation to find out more how brain friendly marketing can benefit your business, please do drop me a message or book a free consult via the link.
Let’s Work Together
Curious about how I can make your marketing brain friendly?
Got an event you'd like me to speak at?
Fancy me as a guest on your podcast?
Drop me a message, I'd love to hear from you
(Please, no unsolicited marketing emails or cold pitches, thank you kindly)
