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Privacy Policy

Brain Friendly Marketing
Director & GDPR Officer: Rhiannon-Amber Leavett
Effective Date: 12 August 2025

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Thank you for visiting Brain Friendly Marketing.
Our primary website is www.brainfriendlymarketing.org. The domain www.equestrianbusinessspecialist.com will redirect here.

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I’m committed to safeguarding your privacy and handling your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy explains how I collect, store, use, and share personal information when you visit my website, contact me, or use my services.

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1. What Information I Collect

I may collect personal data in the following ways:

  • Contact Forms – When you submit an enquiry, book a consultation, or sign up for updates, you may provide your name, email address, and other relevant details.

  • Service Agreements – When you book a neuromarketing service, I may collect billing and payment information (processed via secure third-party providers).

  • EEG Monitoring & Research – Where applicable, I will obtain informed consent before collecting any biometric or neurophysiological data (e.g., EEG readings) for research and analysis purposes. This data will be anonymised wherever possible.

  • Cookies & Analytics – Like most websites, I use cookies to track site performance and understand user behaviour. This may include your IP address, browser type, pages visited, and time spent on site. See the Cookiessection for details.

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2. How I Use Your Information

I use your personal data to:

  • Provide and deliver neuromarketing services (e.g., messaging audits, market research, EEG studies).

  • Respond to your enquiries and send requested information.

  • Process bookings, payments, and service contracts.

  • Analyse website performance to improve user experience.

  • Send marketing communications, with your consent, about relevant services and events (you can unsubscribe at any time).

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3. Sharing Your Information

I will never sell or rent your personal data.
I may share it only with trusted third-party service providers who support my business, such as:

  • Email Marketing Platform: MailerLite

  • Payment Processors: Stripe, PayPal

  • Analytics Providers: Google Analytics

  • EEG Data Analysis Tools: (details provided at the time of consent)

All providers are contractually required to protect your data and use it only for agreed purposes.

I may also disclose personal data if legally required to do so or in urgent circumstances to protect your rights, safety, or security.

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4. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data I hold about you.

  • Request corrections to inaccurate or incomplete data.

  • Request deletion of your personal data where legally permissible.

  • Withdraw consent for marketing communications.

To exercise these rights, email me at rhiannon@brainfriendlymarketing.org

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5. Data Retention

Personal data will be retained only as long as necessary for the purposes outlined above, unless a longer retention period is legally required. Anonymised research data may be retained indefinitely for academic and industry purposes.

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6. Cookies

Cookies are small text files stored on your device to help websites function efficiently.
I use:

  • Essential Cookies – Required for website operation.

  • Analytics Cookies – To monitor usage patterns and improve the site.

  • Marketing Cookies – To deliver relevant advertising (where applicable).

You can control cookies through your browser settings. Disabling them may affect website functionality.

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7. Security

I follow recognised industry standards and ICO guidance to protect your personal data from unauthorised access, alteration, or loss. However, no system is 100% secure.

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8. Children’s Privacy

This website is not directed towards children under the age of 16. I do not knowingly collect personal information from minors.

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9. Changes to This Policy

This policy will be reviewed annually and updated as needed to remain compliant with UK law. Changes will be posted on this page with an updated “Effective Date.”

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Contact

If you have questions or concerns about this policy, contact:
the designated GDPR officer, Rhiannon-Amber Leavett
Email: rhiannon@brainfriendlymarketing.org

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Disclaimer

Scope of Services

Brain Friendly Marketing provides neuromarketing consultancy, including but not limited to:

  • Messaging and brand audits

  • In-depth market research

  • EEG-based consumer behaviour analysis

  • Marketing strategy recommendations

I do not offer business coaching. My services are research-driven and designed to inform marketing strategy based on scientific principles.

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No Guarantees

While my services use proven neuromarketing and behavioural science methods, all marketing outcomes depend on numerous external factors (e.g., market conditions, implementation quality, consumer trends). Therefore:

  • I cannot guarantee specific financial results, increased sales, or behavioural changes.

  • Testimonials and case studies are examples only and not a promise of results.

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Professional Boundaries

  • I am not a legal, financial, or medical professional. Any insights shared are not a substitute for professional advice in those areas.

  • Neuromarketing research (including EEG monitoring) is for marketing and consumer insight purposes only and is not medical testing or diagnosis.

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International Clients

If you are based outside the UK, it is your responsibility to ensure compliance with your own local laws and data protection requirements.

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Ethics and Consent in Research

  • All EEG monitoring and biometric data collection will require signed informed consent.

  • Research participants may withdraw from studies at any time.

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Mental Health Note

While I have training in neuroscience and psychology and I am a qualified Mental Health First Aider and aim to support my clients through the ups and downs in business, please be aware my work is not a substitute for mental health care.
If you are in crisis, please seek professional help from a licensed therapist or crisis support service.

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By using my website or engaging my services, you confirm that you have read, understood, and agreed to this Privacy Policy and Disclaimer.

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