People are seeing your marketing.
They're just not acting on it... Here's why!
You're doing the work with marketing, social media, and you have a website. So why isn't it bringing in sales?
Every day, your ideal customers are bombarded with thousands of marketing messages.Most get ignored because they’re not aligned with how the brain makes decisions and processes information.
People glance at marketing, and if the brain checks out, they stop looking at your marketing and you lose the sale
At Brain-Friendly Marketing, we use analyse your marketing using insights from neuroscience, behavioural psychology, and consumer decision-making research to craft strategies that:
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Capture attention fast (before they scroll away)
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Build trust and emotional connection (People fall in love with your business)
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Guides buyers through the path from not knowing your business to NEEDING to buy from you
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Bring in sales and encourage repeat customers
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Create a base of loyal customers who recommend your business to everyone!
No guesswork. No more random posts on social media wondering what'll work
It’s science-backed, conversion-focused strategy for brands that want results.
Why Brain Friendly Marketing works...
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Your brain filters is bombarded with noise and information all day. To survive it has to filter out the noise in milliseconds. We design content with that "noise filter" in mind
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People buy emotionally, then justify with logic. We speak to both the emotional and logical brain,
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Familiarity, contrast, visuals, and simplicity all influence memory and action. We bake them into your brand, messaging and marketing.
Who am I?
I’m Rhiannon-Amber, a business and marketing consultant I specialise in sales psychology and neuromarketing.
I work with high-growth companies to strip away the BS and create marketing campaigns that actually work, because they're based on how the brain processes information and makes purchasing decisions.
I’ve consulted for equestrian, retail, fintech, fashion brands, local businesses, app creators and everything in-between and I’m currently studying Applied Neuroscience.
Whether I’m mapping a sales pathway or running eye-tracking and EEG studies to test campaign effectiveness, or store layouts.. my goal is always the same: to create marketing that earns attention, builds trust, and converts.
For as long as I can remember I've loved marketing. I remember as a teenager I'd post photos and videos to the Facebook page of the riding school my mum managed, long before the term "Social Media Marketing" existed.
I quickly became fascinated with what makes people buy, how to increase sales, how to create the perception of value and how to create marketing content that works.
I fell into neuroscience by accident, after studying ways to improve mental health. The more I learned, the more I fell in love with studies of the human brain.
So I decided to combine my love of business and marketing with my love of neurology, science and psychology to create Brain Friendly Marketing.
Testimonials
Here's what some of my clients have to say about working with me
Genevieve Joyce
Founder & Director
Equigate - The go-to admin app for equine & canine practitioners
Put simply, I cannot recommend Rhiannon Amber highly enough. She provides an utterly unique perspective with intricate knowledge of the equine industry from both, business owner, and clients perspective which helps her advise tailor-made steps you can easily take to see almost instant results.
She helps you to understand any issues you are facing from a number of perspectives which only enables you to better problem solve moving forwards
RA is wonderfully approachable and down to earth, meetings feel more like chats with an old pal.
Any investment you make on time with RA is money incredibly well spent, and a must for equestrian business owners regardless of size.
Stephanie Swites
Owner - Irish Mannor Stables
After just two sessions, I wholeheartedly recommend Rhiannon-Amber. Her authentic approach, coupled with practical strategies tailored to my business challenges, has made a significant impact on my business. If you're seeking a consultant who brings fresh perspectives and delivers tangible results, Rhiannon-Amber is the one to turn to.
Annabel Holmes -
The Equine Ecologist
Before working with Rhiannon-Amber, I was struggling to attract the right clients and felt stuck undercharging for my services. Rhiannon helped me transform not only my marketing strategy but also how I positioned myself in the industry. Thanks to her guidance, I’ve increased my prices significantly and now charge over £145 an hour—without hesitation from clients. I’m fully booked and finally feel like the expert I know I am!
Rhiannon has been an absolute life saver with so many aspects of building, growing and managing our business.
From branding, to processes, to even running around making sure a property was perfect for photos, (well outside of her job profile!) she cannot do enough for you.
Rhiannon handles everything from social media, to the text on property listings and everything in between. She alwaus has new ideas you've never thought of and pushes your busness forward.
Working with her feels like working with an old friend.