7 Brain Trggers that drive sales
(and how to actually use them in your marketing)
Marketing shouldn't rely on trends dressed up as "strategy"
Even if you're in a sector like insurance, finance or pharmaceuticals, your audience might not be impulse driven but their brain still runs on auto pilot.
Brain Friendly Marketing is built on a solid foundation of neuroscience,
Looking at:
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How the brain works
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How we processes purchasing decisions
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How memories are encoded
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How we can reduce cognitive strain and overload to reach faster purchasing decisions
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How we can build trust and brand familiarity.
What is it?
This short, short ebook walks you through 7 cognitive triggers that influence decision-making. The stuff that goes on in the brain before your audience even realises they're making a choice.
There's go gimmicks. Just clear, evidence based neuroscience-backed concepts you can use to
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Cut through the noise and BS in your industry
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Build trust and brand familiarity fast
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Make your marketing messaging do the heavy lifting
What's inside?
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The neuroscience behind buying behaviour and how we can influence it ethically.
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What triggers attention (and what shuts attention down and how to avoid it)
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How to activate the limbic brain, the strongest and fastest acting part of the human brain
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Practical, real world examples
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No jargon, no neuroscience waffle. (You don't need to be a PhD neurologist to understand how to incorporate neuromarketing strategies into your campaigns!)
