What is it?
This short, short ebook walks you through 7 cognitive triggers that influence decision-making. The stuff that goes on in the brain before your audience even realises they're making a choice.
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There's go gimmicks. Just clear, evidence based neuroscience-backed concepts you can use to
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Cut through the noise and BS in your industry
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Build trust and brand familiarity fast
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Make your marketing messaging do the heavy lifting
What's inside?
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The neuroscience behind buying behaviour and how we can influence it ethically.​
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What triggers attention (and what shuts attention down and how to avoid it)​
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How to activate the limbic brain, the strongest and fastest acting part of the human brain​
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Practical, real world examples​
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No jargon, no neuroscience waffle. (You don't need to be a PhD neurologist to understand how to incorporate neuromarketing strategies into your campaigns!)