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How I Use Neuroscience to Audit a Client’s Sales Funnel
When most marketers audit a sales funnel, they look at the numbers.CTR, bounce rate, drop-off points, cost per click. When I audit a funnel, I look at the brain behind the numbers . Because metrics don’t tell you why people drop off, they just tell you where . The “why” lives in the subconscious. Now don't get me wrong, I look at the numbers too. I like to build a full picture... So let's look into my process... Step 1: I look for decision fatigue . Humans are cognitively
Rhiannon-Amber Leavett
Oct 20, 20253 min read
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